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Tapping into the fever of 2012 US elections: US Election marketing opportunities
One of my duties as Mintel Research Co-ordinator for the beauty and personal care division is monitoring new product launches in some of the major beauty markets, such as the UK, USA and France. Each...
View ArticleTwo sides to every coin: Understanding the post-election American consumer
The expression, “there are two sides to every coin,” is a useful rule-of-thumb for brands and marketers to live by as they navigate the post-election consumer environment in 2017. Key indicators...
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Understanding the post-election American consumer
The 2016 presidential election divided the nation presenting a quandary for many brands. Do they steer clear of political discourse altogether or jump in and risk isolating customers and prospects by...
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Brands create buzz around 2019 general election in India
The 2019 Indian general election has been the talk of the town, particularly as the country decides the fate of the largest democracy in the world. Acknowledging this, brands in India have emerged with...
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Brands support consumer wellbeing to combat election-year anxiety
Throughout 2020, social awareness, political conversations and cultural awakenings have influenced consumer lifestyles and allegiances. Feeling connected to a cause is now at the core of American...
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General Election 2024: Economic Outlook and Consumer Prospects
The 2024 General Election: change in Westminster provides a chance for a reset Labour’s crushing General Election victory is a historic moment in British politics. After 14 years of Conservative-led...
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